The Dream 100 Strategy and How to Use It to Find New Affiliates

The Dream 100 strategy was first introduced by Chet Holmes in his book “The Ultimate Sales Machine”, but the concept has roots in the marketing strategies of many of the world’s leading companies.

The idea behind the Dream 100 is to identify your best prospects, and then focus all of your efforts on them. Holmes believed that targeting the top 100 companies or individuals with a high potential for success was an effective way to maximize resources.

This involves researching potential customers, building relationships with them and offering incentives that will encourage them to purchase from you. By focusing on these top prospects, companies can maximize their resources and increase sales conversions.

The Dream 100 strategy can be applied to the process of finding affiliates to promote your products. 

It involves researching potential partners, building relationships with them, and offering incentives that will encourage them to promote your products.

Conduct Market Research

To begin by create a list of potential affiliate partners that you would like to promote your products. It doesn’t matter if your affiliate program is too small right now. The idea here is to THINK BIG and add to the list any potential affiliate that you think will generate a lot of business for your company.

If you don’t know who these potential affiliate partners are or where to find them you need to go back to doing a market research to determine some of these things.

Look at your competitors and find out who is promoting them.

I like to use Ahrefs to help me research competitors.

Reach Out to Your Dream 100

One way you can contact them is by emailing them directly with personalized messages that explain the benefits and features of your product or service. Alternatively, you can use social media platforms such as LinkedIn and Facebook to engage with them and entice them to promote your products. 

Additionally, you may want to consider attending events related to your industry where you can meet face-to-face with prospective affiliates and discuss opportunities for collaboration.

Offer Potential Affiliates an Incentive to Promote

One of the most popular incentives for affiliates is offering monetary rewards for successful campaigns, such as a percentage of sales or a flat fee for each sale. This approach has proven to be very successful in encouraging affiliates to promote products and services they are interested in and create high-quality content that will lead to conversions.

Provide Effective Marketing Assets 

When engaging affiliates from your Dream 100 list, it’s essential to provide them with comprehensive marketing assets that will allow them to effectively promote your product or service. This may include pre-written email creatives, banners, logos, content, and social media posts, Each of these resources should be designed to capture the attention of their audience and engage them in taking action.

Provide a Reliable & Robust Affiliate Management Platform

Affiliate management tracking platforms are a powerful resource for affiliates, providing them with an accurate and up-to-date snapshot of their campaigns’ performance. The platform allows affiliates to easily monitor the effectiveness of their campaigns in real time, by offering detailed insights into the key metrics associated with their efforts. This includes metrics such as conversion rates, earning per click, commission and more.

The Dream 100 Strategy is an effective way to maximize resources and increase sales conversions. By researching potential affiliates, building relationships with them, offering incentives, providing marketing assets and a reliable affiliate management platform – you can create long-term partnerships that are mutually beneficial for both parties. 

With the right approach, this strategy will help you find the best affiliates who have the power to drive more traffic and boost your product’s visibility in today’s competitive market landscape. So go ahead and start prospecting those top 100 companies or individuals now!

If you need additional help finding affiliates to promote your products and services, contact me and we can discuss how I can help.